Privacy Policy

Arketyp is a product anthropology studio. We help organisations ground their product innovation strategy in cultural and behavioural reality. Our website is arketyp.studio and our contact address is [email protected].

We collect only the information you choose to provide to us:

• Contact enquiries. When you use the contact form or click a "Let's Talk" link, you may provide your name, email address, and a message. We use this solely to respond to your enquiry.
• Newsletter subscription. If you subscribe to the Future Product Newsletter, we collect your email address in order to send you the newsletter. You can unsubscribe at any time via the link in any issue.
• Booking requests. If you book a call via our cal.eu scheduling page, that service collects the information you provide directly. Please refer to cal.eu's own privacy policy for details.

We do not operate user accounts, and we do not collect payment information on this website.

This website uses privacy-respecting analytics to understand aggregate visitor behaviour (pages visited, approximate geographic region, device type). No personally identifiable information is collected through analytics, and no cross-site tracking cookies are set. Data is not sold or shared with third-party advertising networks.

We use the information you provide to:

• Respond to your enquiry or booking request.
• Send you the newsletter you subscribed to.
• Improve the content and usability of this website.

We will never sell, rent, or share your personal information with third parties for marketing purposes.

Where the General Data Protection Regulation (GDPR) applies, we process your personal data on the following bases:

• Legitimate interests — responding to enquiries you have initiated.
• Consent — sending the newsletter, which you can withdraw at any time by unsubscribing.

We retain contact enquiry data for as long as is necessary to respond to and follow up on your enquiry, and no longer than 24 months thereafter. Newsletter subscriber data is retained until you unsubscribe.

This website may interact with the following third-party services:

• cal.eu — for scheduling calls. Subject to cal.eu's privacy policy.
• LinkedIn — links to our company page. Subject to LinkedIn's privacy policy.
• Sanity — our content management system. Content is served from Sanity's CDN. No personal visitor data is shared with Sanity.

We use a minimal set of cookies and browser storage. No advertising or cross-site tracking cookies are ever set. The table below describes what we use:

You can change your cookie preferences at any time using the Cookie settings link in the footer.

If you are located in the European Economic Area or the United Kingdom, you have the right to access, correct, or delete the personal data we hold about you, to object to or restrict its processing, and to lodge a complaint with your local data protection authority. To exercise any of these rights, please contact us at [email protected].

We may update this policy from time to time. The date at the top of this page reflects the most recent revision. Continued use of the website after any changes constitutes acceptance of the updated policy.

If you have any questions about this privacy policy or how we handle your data, please write to us at [email protected].