Innovation Strategy
Waypointing
The whys behind products people can’t do without
Aage Granaas
People don't just use products. They depend on them to navigate their day. The implications for innovation are significa…
Read more →Thinking
Thinking
Where our perspective
finds its voice.
Essays, provocations, and strategic observations from the Arketyp team on the future of product, brand, and human behaviour.
Featured·Innovation Strategy
Beyond Optimisation
The forces behind category redefinition
Aage Granaas
Why some products create lasting relationships with the people who own them, and what separates them from those that don't.
More Thinking
Design
Tension Shapes Form
When function and sculpture meet
Aage Granaas
The most enduring objects are shaped by two opposing design forces held in tension — and the discipline required to keep…
Read more →Innovation Strategy
From People to Future Product
The Product Anthropology Practice
Aage Granaas
The case for holding consumer research, innovation strategy, and industrial design within a single, continuous practice.…
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