Tension Shapes Form
When function and sculpture meet
The most enduring objects are shaped by two opposing design forces held in tension — and the discipline required to keep them there.
When function and sculpture meet
The most enduring objects are shaped by two opposing design forces held in tension — and the discipline required to keep them there.
The forces behind category redefinition
Why some products create lasting relationships with the people who own them, and what separates them from those that don't.
The whys behind products people can’t do without
People don't just use products. They depend on them to navigate their day. The implications for innovation are significant.
Desire has a long memory
Luxury products benefit from uncovering and honouring the enduring dreams and emotional desires of customers.
The Product Anthropology Practice
The case for holding consumer research, innovation strategy, and industrial design within a single, continuous practice.